New Plug-In: Cheeseverb, an Analog BBD Reverb!
Aug 11, 2019
We have a plug-in coming out this week that has been in the works for some time. Announcing, our new analog BBD reverb with a lo-fi dark ambience… the Cheeseverb!
SPECIAL PROMO OFFER
On launch day, August 13, we will be offering the Cheeseverb for just $13. After that it will be going up 3x in price.
The Cheeseverb plug-in is an emulation of a rare beast: the electronic analog reverb. Based around a model of a long out-of-production bucket-brigade (BBD) chip with multiple, specially-spaced output taps, an array of delay signals are combined and recirculated to create a reverb-like signal – without washy diffusion artifacts.
One reason that BBD reverbs never caught on is that affordable digital reverbs came on the market around the same time, and in the ‘80s, that bright splashy sound was in high demand. The Cheeseverb does something different. Being a BBD circuit, it aggressively rolls off higher frequencies to avoid aliasing. The result is dark and rich, and because of the way it pans its various delay taps across the stereo field, it is particularly useful for taking a mono source and giving it some left-right spread.
Why call it the “Cheeseverb”, then? Because this flavor of reverb is a non-realistic, primitive ambience that won’t be fooling anybody into thinking they’re hearing a natural space. As a traditional reverb, it’s, well, cheesy.
But if you can live with that fact, then you might find that the Cheeseverb can be just the trick for giving instruments a unique space in your mixes. It is an excellent stereoizer of mono sources (try it on handclaps!). And because the Cheeseverb uses discrete delays to create its stereo spatialization, it can spread a signal wide without the usual phasey wash of a reverb.